Our Story

Stitched with love, made for memories

A small studio in Pune, big on detail. We craft personalized keepsakes that families treasure for generations.

Artisan at work

From thread to memory

The आई Studio is a specialized, curated baby store, and proudly the second business venture of आई International. Born from a simple belief — gifts mean more when they hold a name, a date, a story — our Pune studio brings together skilled Indian artisans who hand-stitch every piece on premium linen with silk and cotton threads.

From a baby's first birthday hoop to a wedding date keepsake, every order is made entirely to your specifications — your colors, your fonts, your moment.

Today we ship across India and serve thousands of families who have chosen to celebrate their precious moments with the warmth of something handmade.